How Do You Measure Success?
If you type in “How do Financial Planners Measure Success?” you will find yourself in a rabbit hole of articles about “assets under management”, “building a scalable business”, and “measuring monetary success for the business.”
Rarely does the article mention how a financial planner measures success for their clients. It seems as though, if their business is making money, then their clients must be too.
At Tupicoffs, we like to take a different approach. Our fundamental value is to make a “meaningful, positive difference” in the life of our clients. When we sit down with our clients at their first appointment, we ask them what is important to them, what their financial goals are, and ask what we can do for them.
It is because of this focus on making a meaningful, positive difference that we have so many long term clients. In fact, our longest serving client has been with us for over 40 years. Thats because in addition to asking our clients about their goals at our first appointment, we keep asking.
Peoples goals change over the course of their lives and we are there to shift and readjust our advice as our clients adjust their goals. We find that often when there is a change or upheaval in peoples lives their life and financial goals can change. Sometimes this means the birth of kids or grandkids, sometimes inheritance of an estate, sometimes divorce, sometimes marriage, and sometimes simply the passage of time. Whats important to our clients, is important to us. The benefit of our advice is we can tailor it to different life goals and stages as suits our clients.
That means from one day to the next we can handle anything from estate planning to merging assets after marriage.
It is important that we successfully manage each client’s portfolio, we work with them, and for them to achieve their financial goals.
Our measurement of success is not only client satisfaction and happiness. If we can see our clients achieving their financial goals, then we know we have done our job to the best of our abilities.
Sitting down to make new goals with clients we have had for a decade, because they have met and exceeded their previous goals?
That is how we at Tupicoffs measure success.
